Gaming & Gimlets
Greg’s channel serves up cutting-edge cocktails, recipe guides, and themed pairings designed to accompany your favorite/new video games. Balancing humor and expertise, he shows his audience how to create something craft from the comfort of their homes. It’s a fresh concept, driven by originality, personality, and the courage to remain authentic.
Signature cocktails deserve a
SIGNATURE LOOK.
Greg Dreyer, host of Gaming & Gimlets, leads the signature cocktail program as Bar Manager at Glasshouse Kitchen in North Carolina’s Research Triangle.
His passion for concocting exceptional drinks spills into his free time—and, occasionally, onto the bar counter. What began as a personal passion project has grown into a video series, collaborations with local distilleries, and ongoing experimentation.
New Quest Objective: Know Your Market
This project zeros in on a specific segment of the population —casual gamers who appreciate more than just gameplay. We’re talking about people who enjoy immersive themes, storytelling, and the ritual of winding down with something interactive — like a good cocktail on a Sunday night.
It’s a slower, more thoughtful take on gaming culture, that values atmosphere as much as action. Being a proud member of this audience allows Greg to tap into a lifestyle that deeply resonates with him, and allows him to be his most authentic self on his channel.
Visually, the videos are crafted to match the tone and expectations of that audience. Cinematic lighting, references to the game’s world, cozy home-bar settings, and trailer-esque voiceover guidance make his content feel extremely approachable. No overly polished influencer energy — just personality and intention.
It walks the line between high-end production and real-world relatability, which helps it connect with the audience naturally and organically.
Co-Op Mode: Local Partnerships Unlocked
What started as a passion project led to several partnerships with local distilleries— Conniption Gin and Liberty & Plenty Distillery —who saw the value in supporting something original, quirky, and hyper-local. They recognized the channel’s unique blend of personality and polish as a fresh way to showcase their products in an authentic setting. It proved that even niche content, when done right, can attract real investment from serious brands looking to connect with new audiences in unexpected, meaningful ways.
